Martin Page. How I became an idiot (№ 180941)

... buying clothes, he carefully tried to find out its origin, to God forbid not to participate in the exploitation of Asian children in the factories of the company "Nike" and other international giants. Since advertising is an attack on freedom of choice, the usurpation of the rights of the consumer, the invasion of the sphere of the imaginary and the subconscious, Antoine started a notebook in which she recorded the names of all the brands participating in this psychological warfare, and did not buy them ever. In addition, he led the list of companies that are engaged in questionable, from a moral point of view, business, contaminate the environment, investing in the economy of non-democratic countries or carried out mass layoffs, with the growing profits. He didn't buy products with any chemicals, preservatives, colorants, antioxidants and, when finances allowed, prefer to pay more for organic food. Not that he was a staunch ecologist, a pacifist, an internationalist, and just do what I demanded of conscience; his behaviour was dictated by moral ideas rather than political views. In General, Antoine reminiscent of the Holy-era of the consumer society.