Douglas Coupland. The kidnappers gum (№ 201391)

If people were braver, they'd wear costumes every day, not just on Halloween. To live would be much more interesting. And for that matter, why are we not doing? Who told us to dress in rags boring three hundred and sixty four days a year? Just imagine how easy it would be to make acquaintance. People will be much easier to speak - just like with dogs: "Oh, great costume! I also love vampires. How about a beer?" Masquerade - another way to stir people.