Aleksandr Vladimirovich Mazin. Viking (№ 333840)

There's no media. Instead of them - a rumor. And skalds. They largely determine public opinion. And the prestige of a leader. You can be as a great General, but if some long-haired immature consumer of beer sing in your address bad rhyme - down the drain. Don't know, is this witchcraft or not, but if sassy sonneteer in authority, your own authority to an end. You will very soon become the commander of the regiment no. But do your blood work is beautiful - and the same consumer of beer concocted in your honor a half-hour of praise drape*. And people will be attracted to you. However, the skald can be bribed. Or to intimidate.