Yuval Noah Harari. 21 lessons for the 21st century (№ 377727)

When I publish a book, publishers are asking me to attach a short description, which they will use for advertising on the Internet. But they have an expert who can adapt my text to match the preferences of the Google algorithm. This person carefully reads what I wrote and said: "do Not use this word replace it with that. So we will have more chances to attract the attention of the search algorithm". We know that if we can get into the field of view of the algorithm, the number of readers to care.
I know this from personal experience. When I publish a book, the publishers ask me to write a short description that they use for online publicity. But they have a special expert who adapts what I write to the taste of the Google algorithm. The expert goes over my text, and says ‘Don't use this word - use that word instead. Then we will get more attention from the Google algorithm.’ We know that if we can just catch the eye of the algorithm, we can take the humans for granted.