Author of quotes: Anush Gasparyan

Works not only direct advertising, but other attractors. Fifteen years ago people very consciously approach to the purchase. Today 65-67% of people make a decision impulsively, on the spot. Here's an example: if the half is to spray the smell of cigars or tanned skin, the sales will increase by 30%. Shop sports apparel floral scent increases sales up to 60%. Through music you can also control the demand. These tools are invisible, but they are very powerful. Head shops are the most that neither is mass-market. Their message - fashionable shoes at competitive prices. There is low-quality, disposable shoes, but a great system of discounts and bonuses, on which they work. Another example: in new York, the corner house, where was a store of classic clothing, was chosen by the teenagers of the marginal species. Loyal customers stopped going there, and sales dropped. The owner contacted the counselors, and they recommended the inclusion of classical music. The next day the entrance was free.

Of course, people who think that he decided to do it, naive. For him, that he “thought” and so would want at least half the year all marketing pressed. Everyone needs to realize that he has his own individual taste. It is, but is formed generally under the proposed marketing style.

Ahead or citation, or a mixture of styles.

I think that soon the clothes will be disposable. The Japanese have invented tights-spray.

A fashion victim is not controlling the desire to have a specific thing, and the need for sublimation in emotional adjustment.