Sergei Minayev. Diary of a lone copywriter, or Media Sapiens (№ 219669)

You think you drink whiskey because you have the menu says that this whiskey, because the people at nearby tables enjoying whiskey. Although it is possible that we're not drinking whiskey, and stuff, after falling under the spell of advertising commercial brands of Chivas or Johnny Walker, who call their product whiskey. Advertising creates any images.