Erich Fromm. A man and a woman (№ 251474)

Ordinary people today are terribly lonely and feels alone. He offers himself as a product and feels that its value depends on its ability to sell itself, and of its recognition by other people. He notices that the price is not determined by any internal or consumer value of his personality, nor his power or ability to love and neither his human qualities. It is determined by how he can sell these qualities or because of them to achieve the success and recognition of others. That's what I mean by a "marketing orientation".