Malgorzata Yatsyne. The culture of individualism (№ 303157)

Consumer happiness was exposed by the rebellion of the sixties, as life in which the individual may to lose. A way of making consumers happy is the house that faces the car, and, at the same time, and the feeling of spiritual emptiness, which comes from the observance of principles that ceased to be a matter of faith. The danger posed by the consumer's happiness is a threat to live his own life. Therefore, "consumer happiness" has little to do with actual happiness.