Daniel Kahneman. Think slowly... Solve quickly (№ 391339)

If you have active now, the idea of "FOOD" (whether you realize it or not), faster than normal then you will recognize the word "MEAT", even if it will whisper or show a blurry inscription. And, of course, you have to install not only meat, but many other ideas associated with food (for example, "fork", "hungry", "fat", "diet" and "biscuits").