Author of quotes: Mark Stevens
You spend money (maybe lots of money) to one of the types of marketing: advertising, direct mailing, public relations, etc. ...Discard such a focused approach. None of the types of marketing (with rare exception) can not work effectively without support from other types of... an Integrated set of marketing programs and tools... You will feel the power of the synergistic approach.
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MegaMozg 15-01-2017 / 16:59
Memorable marketing, promotional sales... "Boldly go where no one has gone before". Otherwise, is it worth to start?
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MegaMozg 15-01-2017 / 16:59
You never outrun your competitors, if you follow popular notions. You need a dose of healthy skepticism. Doubt any recipe the "right" marketing.
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MegaMozg 15-01-2017 / 16:59
Could care less what your competitors are doing. Think about everything again and start from the beginning.
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MegaMozg 15-01-2017 / 16:59
Marketing is not a waste of money on advertising, direct mail or public relations. Mailing, advertising, etc. are just tools. Marketing - the development of your business: revenue, profitability, cost of company.
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MegaMozg 15-01-2017 / 16:59
If the money spent on marketing develop your business and do not bring in a result, more money than was spent, then your marketing sucks.
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MegaMozg 15-01-2017 / 16:59
At extreme marketing every dollar invested in marketing should bring you more than a dollar of income.
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MegaMozg 15-01-2017 / 16:58
