to be easier [Theme]

If you need to seem smart and trustworthy, do not use complicated words in cases where quite simple. Danny Oppenheimer, a colleague of mine from Princeton, dispelled the perception among students of the myth that an extensive vocabulary like teachers. In the article "effects of the use of scientific jargon without the need: problems with unreasonable use long words," he showed that the endowment of familiar ideas in pretentious words is a sign of low intelligence and low credibility of the information.