Jason Fried, David Heinemeier Hansson. Rework: Business without prejudices (№ 167518)

This resembles the situation when you call the company, and at the other end of the wire is recorded on the answering machine voice says "Your call means a lot to us!". Really? Maybe they should hire some more people at the support center or offer services by email, so you don't have 30 minutes to wait for help?
Don't need false words. No need to give me voice mail, which convinces me how much you care about me. It's a robot. I know the difference between genuine concern and a robot that is programmed to say nice things.
To defend their beliefs does not mean just to record them. It means to believe in them and live by them.