Chuck Palahniuk. Fight club (№ 272)

If people believe that see you one last time, they really saw you. Otherwise, they are talking to you about their problems with the Bank about the song that plays on the radio, or fix my hair while you're talking about.
You had their attention.
They start to listen instead of just waiting for their turn to speak.
And even when they spoke, they weren't talking about yourself. They talk to you, and after this conversation, you both feel a little different.