Daniel Kahneman. Think slowly... Solve quickly (№ 390470)

All elements are interconnected and each one supports and reinforces the others. The word evokes memories, which evoke feelings which, in turn, shape the facial expressions and other reactions - for example, the total voltage and the desire to pull away. The facial expression of disgust and repulsion heighten the feelings to which they are attached, and the feelings in turn reinforce these ideas. All this occurs immediately and simultaneously, creating samokleyushcheysya pattern of cognitive, emotional and physical reactions, which varied, and form a single whole, - they are called associative coherence.