cognitive psychology [Theme]

The term “mental model” originates from cognitive psychology, a science that studies how our brain thinks, perceives the reality around us, and interacts with the world. Some designers know how to apply this knowledge to make the best decisions. Psychological research shows that people generally like the feeling of control over things, including elevators (and the extent to which this feeling is expressed is called locus of control). Research has proven that when we think we are in control of a situation, or at least actively doing something (pressing a placebo button), the sense of time becomes dull.

If you have put the thoughts about old age, you behave like an old man and "old man's" actions will trigger thoughts about old age.

Psychologist John barg and his colleagues conducted an experiment, which instantly became a classic example of this effect. Students at new York University at the age of from eighteen to twenty-two years was asked to make a phrase length to four words from sets of five words (e.g., "finds", "it", "yellow", "right", "house"). Sets for one group of students contained words associated with the elderly: "FL", "forgetful", "bald", "gray" or "wrinkles". After finishing the job, the young people had to go to another office to perform the following test. The essence of experiment consisted of in this short passage. Researchers discreetly noted the time required for the passage of the corridor. As barg predicted, young people, formed sentences from words associated with the elderly, walked down the hallway significantly slower.

In recent years, scientists cognitivity repeatedly emphasized: knowledge of material, we believe not only the brain but the whole body.

All elements are interconnected and each one supports and reinforces the others. The word evokes memories, which evoke feelings which, in turn, shape the facial expressions and other reactions - for example, the total voltage and the desire to pull away. The facial expression of disgust and repulsion heighten the feelings to which they are attached, and the feelings in turn reinforce these ideas. All this occurs immediately and simultaneously, creating samokleyushcheysya pattern of cognitive, emotional and physical reactions, which varied, and form a single whole, - they are called associative coherence.

One of the important discoveries made in recent decades by specialists in cognitive psychology, is that switching between tasks takes effort, especially if it must be done for a limited time.