Daniel Kahneman. Think slowly... Solve quickly (№ 391337)

In the 1980s, the psychologists found that the collision with a certain word causes immediate and measurable changes of words, related to a specific recall easier. If you've recently seen or heard the word "FOOD" you add the word "Sex _ABOUT" to the word "MEAT" is more likely than the word "SOAP". Of course, if you just saw the word "WASH", then everything will happen Vice versa. This is called the precedence effect or priming (formation setup), in other words, the idea of "FOOD" makes a setting to "MEAT" and the idea of "WASHING" gives the setting to "SOAP".