A warm cup on a cold day. How Physical Sensations Affect Our Decisions (№ 417031)

Clothing influences opinion - this is a well-known fact, confirmed by many studies. Here are some examples. Teaching assistants who are sternly dressed are considered smarter by those around them than their more informal counterparts. Women in prestigious positions who dress sexually are perceived to be less competent than those who dress more conservatively. Shoppers believe they will receive better service and show more willingness to make a purchase when the salesperson is properly dressed.