Book: The mental hospital in the hands of patients

There is a big difference between listening to customers, and in order for them to follow. To listen reasonable. It is implied that you are putting your own filter on heard. To follow the requirements of the client - a bad thing. That is just to do what client says. Not you playing with fire, fire plays with you.

Copy the trappings of success instead of its causes - error a common. It would be like to see the pistols of General George Patton, with pearl handles, and come to the erroneous conclusion that you can become a good strategist, but only if you wear sophisticated personal weapons.

The designers liked to say That Corddry is certainly woman, they are talkative, live in lofts, sitting on vegetarian diets and wear found objects ears. Developers - always men, subsist prepared in haste and uttered only one word: "Wrong."

Thrust programmers to understand makes them instinctively create interaction that closely approximate to the inner workings of the product. Instead of having to make programmes that reflect end user goals, they reflect the internal mechanism of the program. Naturally, the programmers do not feel any inconvenience using such programs, because knowing the principle of operation of the program, they are able to understand and how to use it.

For Homo logicus control - target, while the complexity is just the price they are willing to pay for the achievement of the goal. For normal people the goal is simplicity, and refusal to control the price that they are willing to pay.

In the short term people may be under the powerful influence of their needs, but in the long run it might have a stronger and more pronounced effect. People's desire to always find a way once satisfied needs. When people need something, he will do what is necessary to get it, but if we are attracted to, he's loyal to it. He knows how to spend available funds remaining after the satisfaction of needs, and therefore buys what brings happiness, and not necessarily on the basis of rational judgments. When a consumer wants to own the product of specific brand, his loyalty has the strongest impact on the business.

Racing yachts and addicted to drugs in the long term cheaper than the uncontrolled creation of software.

I do not want to say that you cannot learn by trial and error, but these samples should be based on something more than blind chance, they must start with a well thought out decision, not a tyap-mistake in one evening. Otherwise, a lazy businessman always has an excuse for his improper treatment of clients.

The climber protects the steepness and difficulty of ascent. Computer enthusiast protects the opacity and difficulty of interaction with the software.

Inefficient mechanical systems can cause damage in a couple of cents for each produced items, however, due to poor information processes it is possible to lose the whole company.

Attempt to identify companies dependent on high technology, is as stupid idea as trying to identify businesses that depend on phone.

The successful professional of the XXI century - is an engineer, versed in business, or a businessman, well-versed in technology, and that this person I'm addressing your book.

Most leaders of product development, with whom I had to work, would prefer to throw on the market an unhealthy product, but don't be late with the delivery of this product.

To become a good programmer, you need to give sympathetic consideration to the nature and needs of the computer.