Author of quotes: Simon SINEK. Page 1

If you wonder how the Colgate company has created thirty-two kinds of toothpaste, you should know that this is due to the fact that each day its employees come to work with the objective of creating a perfect pasta, not in order to, for example, make people more confident.

The role of the leader is not to come up with big ideas. The leader must create conditions for the emergence of great ideas.

You accept people not for skills but for attitude. Skills you will be able to teach them.

We thrive in places that reflect our values and beliefs.

Leadership is not the same as the leader. To be a leader means to hold the upper bar where you have your work or due to luck or the conduct of domestic policy. However, leadership implies that people with a great desire to follow you - and not because they have to do it or they paid for it, but because they want to.

The performance of all our duties does not lead to the establishment of trust relationships. Trust is a feeling, not a rational experience.

Relationship builds trust. And with trust comes loyalty.

The only thing which people can find out what you believe, your words and actions, and if you are inconsistent in what you say and do, no one will know what you believe.

Manipulations lead to transactions, but not to trust.

Leadership requires people to stick with you, no matter what. Leadership is the ability to bring people together not only for one event, and for many years.