Call Newport. Digital minimalism (№ 426256)

"We are social beings who cannot completely ignore someone else's opinion of us." Of course, this behavior has evolved in the process of evolution. During the Paleolithic, it was necessary to maintain its status among other members of the tribe, as survival depended on it. In the twenty-first century, technology has used this ancient need to create lucrative behavioral dependencies. Let's take a look at the social media response button, which is closely related to the issue of recognition. If a lot of people click on the heart icon under your Instagram photo, you'll feel like you've hit your tribe, something that each of us instinctively craves. Of course, the flip side of this evolutionary factor is anxiety that occurs in the absence of a positive reaction. For the Paleolithic brain, this is a serious problem - and thus you get into the habit of constantly checking "important" information on the phone.

Explanation of the quote:

Perhaps for the same reason I am in the business of putting up citations on this site.
If the owners of the site eliminate the "like" button, the audience will decrease. Unambiguously