Character: Steve Jobs

- Why would he go from "Pepsi"?
- Nobody will remember the best seller of soda.

- Sorry about the mess, we're just a bunch of degenerates.
- I like Imbeciles!

Entrepreneur and Manager should be able to identify and nurture talent.

Career in "Apple" is not something that is career at General electric. You will not receive an assignment in the Congo. We have not assumed that if you're a Manager, you can lead in any direction.

It's something like a badge: you have to be brutally honest. Maybe there's a better alternative, a sort of gentleman's club where they all sit in ties and Express themselves as Brahmins, use the velvety euphemisms, but I do not know, because I'm just a Californian from the middle class.

I don't think I'm a boor and a tyrant, but if something happened bad, I'm talking about this person in the face. It's my duty to be honest. Their judgments, I do not take from the ceiling - and usually be right.

I like to think that when something remains. Somehow it does not fit in the head, what did you accumulate so much experience and, perhaps, even a grain of wisdom, and then it all just disappears. So I really want to believe that some part of you continues to live your consciousness somehow exists on.
He is very long silent, before the voice re-apply.
But on the other hand, maybe it's like a light switch. Click! And you don't.
Even paused and with a barely perceptible smile he added:
Maybe that's why I never liked to put the switches on Apple devices.

I was very lucky, because I don't know what you're getting into when you get married.

I know I might die and leave Lauren with the unfinished yacht. But I have to continue to work on it. If I stop, it would be tantamount to admitting that I die.

Life with this disease [cancer] and all that pain constantly reminding you that you are mortal, and that can have weird effect on your brain, if not to be alert. You don't make plans more than a year in advance, and that is bad. You need to force yourself to plan as if you will live for many years.

From time to time there is a revolutionary product that changes everything.

I have never come across a more effective tool to help make choices in important moments in life than the knowledge that I will die soon. Because almost everything - expectations of others, pride, fear to get into an awkward situation or failure - these things just retreat in the face of death, leaving only what is truly important. To remember death is the best way I know how to avoid the trap that pushes you the idea that you have something to lose. You are already naked. There's no reason not to follow your heart.

Each subject should correspond to its essence.

In our time there is a temptation to assume that all projects could be developed in emails and chats. But that's crazy. Ideas are born in casual meetings and other conversations. Come across someone asking how things are, admire it - and soon seething with a million ideas.