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Have you seen the pad ads? It's all so veiled. There's just a woman sitting there, sad, another woman comes up to her, gives something and they go to the disco together. I wouldn't be surprised if after that some guy brings a tampon to the bachelor party and says: "I only have one, so we pass it in a circle!" We all know perfectly well that we need gaskets. I haven't met a single woman who doesn't know what it is. She's probably just thinking once a month, That's my pressure!