Book: Think slowly... Solve quickly. Page 1

You don't take it personally, because it is not your subjective experience. But the subjective experience consists mainly of stories about the events that your System 2 tells itself. The priming phenomena arise in System 1, and to them you have no conscious access.

Some cultures are often reminded about respect, the other - about God, and there are companies that give installation obedience huge portraits of the dear leader. Can there be any doubt that the ubiquitous image of a national leader in dictatorships not only inspire the feeling that "Big brother is watching you", but also reduce the number of spontaneous thought and independent action?

The thought of money makes a setting to individualism: a reluctance to interact with others, to depend on them or accept their request.

In associative networks of bilateral relations is a common thing. For example, if you have fun, you're smiling, if you smile, you become happier.

If you have put the thoughts about old age, you behave like an old man and "old man's" actions will trigger thoughts about old age.

Psychologist John barg and his colleagues conducted an experiment, which instantly became a classic example of this effect. Students at new York University at the age of from eighteen to twenty-two years was asked to make a phrase length to four words from sets of five words (e.g., "finds", "it", "yellow", "right", "house"). Sets for one group of students contained words associated with the elderly: "FL", "forgetful", "bald", "gray" or "wrinkles". After finishing the job, the young people had to go to another office to perform the following test. The essence of experiment consisted of in this short passage. Researchers discreetly noted the time required for the passage of the corridor. As barg predicted, young people, formed sentences from words associated with the elderly, walked down the hallway significantly slower.

the event, which you are not aware, give the installation to your actions and emotions.

If you have active now, the idea of "FOOD" (whether you realize it or not), faster than normal then you will recognize the word "MEAT", even if it will whisper or show a blurry inscription. And, of course, you have to install not only meat, but many other ideas associated with food (for example, "fork", "hungry", "fat", "diet" and "biscuits").

In the 1980s, the psychologists found that the collision with a certain word causes immediate and measurable changes of words, related to a specific recall easier. If you've recently seen or heard the word "FOOD" you add the word "Sex _ABOUT" to the word "MEAT" is more likely than the word "SOAP". Of course, if you just saw the word "WASH", then everything will happen Vice versa. This is called the precedence effect or priming (formation setup), in other words, the idea of "FOOD" makes a setting to "MEAT" and the idea of "WASHING" gives the setting to "SOAP".

The idea of a limited access to their own mind, of course, difficult to accept, because it does not meet our feelings. However, it is true: we know about ourselves much less than we think.

In recent years, scientists cognitivity repeatedly emphasized: knowledge of material, we believe not only the brain but the whole body.

All elements are interconnected and each one supports and reinforces the others. The word evokes memories, which evoke feelings which, in turn, shape the facial expressions and other reactions - for example, the total voltage and the desire to pull away. The facial expression of disgust and repulsion heighten the feelings to which they are attached, and the feelings in turn reinforce these ideas. All this occurs immediately and simultaneously, creating samokleyushcheysya pattern of cognitive, emotional and physical reactions, which varied, and form a single whole, - they are called associative coherence.

Another study by the same group, have identified specific genes involved in the control of attention, has shown that it is influenced by educational methods, and demonstrated the close link between children's ability to control attention and ability to control emotions.

Children who are four years showed a higher degree of self-control, gained significantly more points in tests for intelligence.