New Quotes ( page 5)

At the beginning of a scientific career, nothing is more beneficial for a person than working with a renowned mentor.

We take their work for granted now, but when they were creating, the key to success was the ability to sell their ideas.

When it comes to new technologies, be it the Internet or self-driving cars, people rarely want to learn about the potential problems with it all. It takes years for governments and citizens to understand the risks and pass laws (after all, it took us 30 years to recognize the dangers of cigarettes). This happens these days too: consider how long it took to understand the shortcomings of social media and mobile devices, the dangers of misinformation or distracted driving.

The term “mental model” originates from cognitive psychology, a science that studies how our brain thinks, perceives the reality around us, and interacts with the world. Some designers know how to apply this knowledge to make the best decisions. Psychological research shows that people generally like the feeling of control over things, including elevators (and the extent to which this feeling is expressed is called locus of control). Research has proven that when we think we are in control of a situation, or at least actively doing something (pressing a placebo button), the sense of time becomes dull.

It takes the brain less than 20 milliseconds to recognize and process an image. It consumes visual information on a much larger scale than we can consciously process. This means that behavior is subject to subtle influences: feelings and first impressions are important.

Perhaps in this way they were trying to find a mate or demonstrate social status (today indicators of status are acquired, rather than created manually). Archaeologists have found a lot of jewelry made from seashells and red pigment. These design objects were created more than 200,000 years ago - precisely for the sake of style. This was probably how they distinguished their own from strangers.

Quote in English

We often fall into the trap of calling something intuitive if we understand it, and, on the contrary, complex if we don’t. Thus, we assume that everyone has our knowledge and lives in our culture. This misconception is understandable, because people are primarily emotional creatures. Delight and a feeling of powerlessness are two very powerful feelings that overshadow logic. Let's imagine that we have a prototype of a new mobile phone or game controller. If it fits well in the hand, positive emotions leave no room for the questions “How is my hand different from other people’s?” or “How will a person who has no hands use this?” By asking questions that are useful from a design perspective, we risk a sense of joy. Emotions and common sense will oppose each other.

Good questions lead to more good questions, just as good thoughts lead to more good thoughts.

2. Who do you want to improve this for?

History is a fiction that happened. And fiction is a story that could happen.

I pray, I repent, I stock up on patience!

We are not proud people: if there is no bread, give us some pies.

I'll be normal someday, honestly.